NSAC 2024: Tide
The Ask
Research and Campaign Barriers
The Big Idea
Media Plan and Select Creative Executions
OTT/Video Commercials
Digital Ads
Team Results
Southern California: 1st Place
Nationally: 10th Place
2025 Campaign
Check out our work for the 2025 client where I was the teams Account Director. We were tasked with increasing brand love and the relevancy of a 150-year old brand amongst Gen Z.